Shoetique is a Croatian luxury footwear and sportswear brand that combines high-end fashion with a sporty aesthetic. We redesigned their online store to give it a more modern look and improve the shopping experience while keeping their established brand identity.
The focus was on simplifying the way customers browse and buy, while adding ecommerce functionalities that give Shoetique more opportunities to increase online sales.
Modernize the existing online store to bring an outdated shopping experience in line with the current Shoetique brand.
Increase the value of online orders by giving Shoetique tools for upselling, cross-selling and promoting special offers.
Create a simpler shopping experience so customers can browse products and complete their purchase without unnecessary steps.
Shoetique already had a strong and established brand identity, but their ecommerce site didn’t reflect it. Its outdated design created a disconnect between the brand customers experienced in stores and what they saw online.
We redesigned the online store to bring the digital experience in line with the Shoetique identity, while also improving the way products, categories and shopping actions are presented.
Shoetique wanted the online store to help raise the average order value. We implemented upsell and cross-sell functionality, allowing the team to connect products that work well together and show them as suggestions to customers.
The recommendations are assigned where they make sense rather than being applied to the entire catalog. This gives Shoetique control over which products are promoted together and how they use their ecommerce platform to support additional sales.
The checkout was redesigned around three clear steps, with multiple delivery and payment options available to customers.
We kept the information within each step focused and easy to understand, so adding the flexibility Shoetique needed wouldn’t make the final part of the purchase feel unnecessarily complicated.
