Shoetique is a Croatian luxury footwear and sportswear brand that combines high-end fashion with a sporty aesthetic. We redesigned their webshop to give it a more modern look and improve the shopping experience while keeping their established brand identity.
The focus was on simplifying the way customers browse and buy, while adding e-commerce functionalities that give Shoetique more opportunities to increase online sales.
Modernise the existing webshop to bring an outdated shopping experience in line with the current Shoetique brand.
Increase the value of online orders by giving Shoetique tools for upselling, cross-selling and promoting special offers.
Create a simpler shopping experience so customers can browse products and complete their purchase without unnecessary steps.
Shoetique already had a strong and established brand identity, but the existing webshop didn’t reflect it. Its outdated design created a disconnect between the brand customers experienced in stores and what they saw online.
We redesigned the webshop to bring the online experience in line with the established Shoetique identity, while also improving the way products, categories and shopping actions are presented.
Shoetique wanted the webshop to create more opportunities to increase the value of each purchase. We implemented upsell and cross-sell functionality, allowing the team to connect products that work well together to show suggestions to customers.
The recommendations are assigned where they make sense rather than being applied to the entire catalogue. This gives Shoetique control over which products are promoted together and how they use the webshop to support additional sales.
The checkout was redesigned around three clear steps, with multiple delivery and payment options available to customers.
We kept the information within each step focused and easy to understand, so adding the flexibility Shoetique needed wouldn’t make the final part of the purchase feel unnecessarily complicated.
