RxOpinionsNow is a US healthcare market research platform where administrators send targeted online surveys to medical experts, who are then compensated for sharing their knowledge.
We designed and developed the platform to bridge the gap between researchers and medical professionals, building an intuitive experience for panelists and a powerful, reliable management system for admins.
Administering niche medical surveys requires reaching the right specialists without spamming the entire panel.
We built a flexible audience filter for admins that calculates the number of matching panelists in real time by specialty, region, experience level and much more. This gives admins instant confidence in their sample sizes and ensures surveys reach only the exact experts needed.
Sending survey invites to hundreds of doctors at once creates massive deliverability risks.
To protect domain reputation and maximize open rates, we built an email routing system that sends invites in controlled batches. We also added real-time bounce and spam tracking so admins can monitor campaign health as emails go out.
Busy medical professionals abandon panels that rely on slow payout cycles or restrictive gift cards.
We designed a one-click reward system directly inside the panelist dashboard, enabling experts to instantly request custom-branded physical or virtual Visa debit cards. Replacing traditional check payments with immediate cash access significantly boosted panelist satisfaction and retention.
Two years after launch, rapidly growing registrations led to a surge in fraud attempts that overwhelmed the team with manual reviews.
To tackle this, we thoroughly analyzed the problem and deployed targeted security controls, including honeypots to catch automated bots, device fingerprinting to block duplicate accounts, and full identity verification for medical professionals. These measures reduced fraud by 95% and effectively eliminated the issue.
To support secure financial payouts to medical experts, we integrated an in-app W-9 tax flow.
Panelists submit their tax information directly through the platform as they earn, and admins review and approve it through a dedicated backend workflow. This streamlined process ensures strict compliance with US tax regulations and IRS standards while serving as an additional layer of identity protection.
We have engaged with Borealis on a number of custom business applications and have always been pleased with their dedication, professionalism, knowledge, experience and willingness to work to make sure our project is a huge success. Each project is engineered from the ground up and the process is fully collaborative. Development requires foresight, resourcefulness, resolve and a dedicated sense of thoroughness – Borealis brings all of this and more to each engagement.
We look forward to further automating our business practices/processes and Borealis will be right there with us on those future development journeys.
