Martimex is one of the region’s leading retailers of luxury perfumes and cosmetics, known for its premium selection and strong brand partnerships.
To match this reputation in the digital space, they needed an ecommerce platform that delivered a seamless luxury experience.
Together, we set out to build a platform that not only solved existing issues but opened new opportunities for growth.
Customers couldn’t use their existing loyalty benefits when shopping online
Gift cards were popular, but limited only to physical stores
Stock information wasn’t reliably synchronized across systems
The store had performance issues during big sales like Black Friday and would crash
On the old online store, the site crashed at peak times, so Martimex avoided running big promotions.
We analyzed their old infrastructure and traffic, and built the new store to handle heavy load.
Stress tests showed it handles 10,000 customers at the same time. One week after launch, they ran one of their biggest sales promotions ever without a single issue.
The new store is now faster and better optimized for search. As a result, organic traffic from Google and AI chats has grown 89% while net sales are up 106%.
Martimex’s loyalty program has several tiers, each with its own benefits and rewards. That’s simple to explain at a store counter and easy to get wrong on a screen.
We kept it to a few steps: link your card once, see your tier and points, use your benefits at checkout. Every screen went through several rounds of design and testing until customers could use their benefits online without needing an explanation.
As a result, weekly loyalty sign-ups have grown 10x since the new system went live.
Launch was the start, not the finish. We follow how customers actually shop by implementing multiple analytics systems, and advise Martimex regularly on what to improve next.
Small, data-driven changes add up. Better product recommendations alone raised the average order value by 30%.
A single-market solution wasn’t enough for Martimex’s growth plans. After launching successfully in Croatia, we scaled the new ecommerce platform into 3 more European markets.
Built on a flexible architecture, it allows central management of core features while giving individual countries the freedom to adjust the store experience for the local buyers.
Measuring the impact: Old platform vs. results since we took over
Beyond the surge in net sales, the new webshop successfully met the strict digital and visual guidelines required by elite brands, unlocking exclusive new partnerships that were previously impossible due to the technical limitations of the old platform.
We are very satisfied with the collaboration. Borealis team is responsive, always available, and ready to solve any issue quickly and efficiently. What we appreciate the most is their proactive approach: they continuously monitor our sales performance and provide constructive suggestions for improving the webshop and increasing sales. A reliable and professional partner we truly enjoy working with.
