We built a dedicated loyalty app for Bartog, a regional automotive leader in Slovenia.
The goal was to take their rewards program and put it directly into the customer’s pocket. It’s designed for both regular drivers and B2B partners, making it easy for everyone to join the loyalty club, collect points, and save money without needing a physical plastic card.
The main focus was speed. We made sure the digital loyalty card opens with one click so users can scan it quickly at the register.
We also created a clean space for discount coupons and a clear list of all receipts, whether the purchase was made online or in a physical shop. By adding shortcuts to the webshop and a store locator with contact info, we made sure the user has everything they need in one place.
Bartog has built a dedicated customer base over many years. The goal wasn’t to start from scratch, but to put those existing benefits directly into users’ pockets. That’s why a big part of this project was the technical setup.
We connected the new app directly to their existing database of loyalty users. The moment a user logs in, all their previous points and purchase history sync automatically. This backend connection was key to making sure the transition from the old system to the new app was seamless, and completely frictionless for every user.
Simplicity over feature clutter
Instead of piling on unnecessary features, we kept the focus strictly on what people use every day, making the app clean, fast, and easy to navigate.
Protecting existing trust
We upgraded the existing loyalty experience without wiping the slate clean, letting users keep their benefits and routines intact.
Design that actually works
Great UI means nothing if the system behind it lags, so we took care of the heavy technical lifting to make the experience seamless.
Borealis is our key digital partner for both of our loyalty programs, and their work has been central to how we engage two very different customer segments. They developed BKLUB, our B2B rewards platform for mechanics, which has become an important tool for building long-term relationships with our professional customers. In parallel, they delivered the Bartog mobile application for drivers in Slovenia, enabling end-customers to collect benefits, unlock coupons, and stay connected with the brand.
What we value most about Borealis is their ability to handle complexity across very different loyalty ecosystems – from B2B mechanics to retail drivers – without ever compromising on quality or user experience. They are proactive, methodical, and consistently deliver solutions that perform in the real world. They have proven to be a partner we can rely on as we continue to scale our loyalty initiatives across the region.
