ADrive is an out-of-home advertising network in Croatia that displays targeted video ads on digital screens inside taxi vehicles.
They needed a custom, modern landing page to explain their unique service model clearly to two distinct audiences: advertisers looking for undivided customer attention, and taxi owners looking for extra revenue.
Advertising concepts can easily feel complex. We structured the page layout around a clear narrative flow that speaks directly to both target users without clutter.
For advertisers, we highlighted the core benefit which is captivating passengers during an average 14-minute ride when customer attention is at its peak. For taxi drivers, we dedicated a distinct section outlining their turnkey, zero-cost setup to make joining the network a no-brainer.
When the client came to us, they only had a logo and a single preferred brand color. Using those two elements, we established a complete visual style that matched their vision for the brand.
To keep the single-page layout engaging, we added subtle animations and movement to graphics so the site wouldn’t feel static. To support their launch offline, we also designed matching business cards and printed price charts for their team.
