Tokić is the region’s leading auto parts retailer with over 240,000 products across 100+ stores, and we’ve been their trusted design and development partner since 2016.
When the COVID-19 pandemic suddenly shut down physical retail, we helped them pivot overnight by launching their first full-scale digital storefront in record time.
Lockdown measures froze all physical store operations overnight. Tokić needed an online sales channel up and running immediately to keep the business moving.
We worked around the clock alongside Tokić’s team to ship a core webshop in record time. We focused on speed-to-market first, building a foundational platform that could immediately take orders, and then systematically iterated as real customer feedback came in.
Selling auto parts online comes with a unique UX challenge: most drivers don’t know exact part numbers or technical specifications, and ordering the wrong part leads to high return rates.
To solve this, we designed a vehicle-first search flow. Before browsing, users select key vehicle specifications. The platform filters out irrelevancies and shows only parts guaranteed to fit that specific vehicle, turning a 240,000 product catalog into an intuitive, foolproof shopping experience.
An enterprise web shop only succeeds if back-office operations run seamlessly. We built a full two-way API integration with Tokić’s Navision ERP system to automate high-volume operations:
Live Inventory & Pricing
Stock levels and pricing synchronize in real time across the web shop.
Instant Fulfillment
Incoming online orders flow directly into the ERP for fulfillment, eliminating manual data entry.
As the online store matured beyond the rapid initial launch, Tokić needed a site that matched their brand authority. Building instant trust with buyers and fixing UX friction across the shopping experience.
We redesigned the user experience and visual identity from the ground up, establishing immediate credibility and making navigation effortless. Alongside technical SEO optimization, we continued to roll out new features to support their evolving business needs.
By shifting from a quick-response site to an optimized e-commerce engine, Tokić’s webshop grew into one of their highest-performing storefronts:
Our collaboration with Borealis has proven to be very successful and on a highly professional level. With a methodical approach backed by vast experience, they have proven to us that we have a quality partner for designing and developing web based projects and systems.
They are proactive, they suggest optimal solutions and they stick to deadlines. We highly recommend Borealis to anyone looking for a partner they can trust.
