Tokić is a regional automotive leader with 120+ retail stores, a massive B2B wholesale network, and over 250,000 loyalty members across Croatia and Slovenia.
When we took over the project, the website functioned like a static corporate brochure rather than a working digital hub. We restructured the entire platform to serve both everyday drivers and professional mechanics instantly.
Information Overload
Key tools like the B2B catalog, B2C shop, and loyalty apps were buried or omitted entirely, leaving core features hidden from visitors.
Navigational Bottlenecks
The site was too generic, so it didn’t solve anyone’s specific problem. Different users like mechanics or regular drivers couldn’t find the specific info they needed right away.
Template problem
The existing page builder offered basic, flat layouts. The marketing team had to rely on custom developer work for every new landing page or campaign launch.
We redesigned the homepage to function as an intuitive portal for every visitor type. Professional mechanics get 1-click access to B2B ordering systems, while everyday drivers can immediately find the webshop, store locator, or loyalty perks, turning a cluttered website into a functional tool.
To solve the limitations of the old system, we developed a custom page builder designed for speed and creativity. We created a library of flexible, branded components that the marketing team can now use to build new pages on their own.
Whether they are launching a new promotion or a detailed info page, they have the freedom to create high-quality layouts that stay perfectly on-brand without needing to write a single line of code.
Tokić runs a specialized training academy for advanced vehicle diagnostics and EV tech. We built a custom booking platform directly into the site.
Mechanics can browse upcoming courses and submit applications online, while admins get simple back-end tools to review and process applications, and plan future courses.
Borealis has been a strategic digital partner to Tokić for years, and their work on our corporate website set the foundation for how we communicate with the market today. When we embarked on our IPO journey, they delivered a dedicated investor relations platform that became central to how we share public disclosures, financial reports, and regulatory communications with our shareholders and the broader investment community.What sets Borealis apart is their ability to translate complex business requirements into clean, reliable digital solutions. Throughout the IPO process – a period that demanded speed, precision, and absolute trust – they were a steady and proactive partner. As a publicly listed company, we depend on this platform every day, and it consistently meets the high standards expected of a listed company.
