Delta reality is an extended reality (XR) studio developing captivating, immersive and mind-blowing experiences using virtual, augmented and mixed reality.
Having grown rapidly, their existing website no longer reflected their technical capability or visual standards. Patchwork updates over time created an inconsistent layout that made it difficult for potential clients to understand their full range of services.
Hard to find services
The old site made it difficult for visitors to quickly figure out what services Delta Reality actually offers.
Mismatched look and feel
Because new sections were added over time without a plan, different pages looked messy and disconnected from each other.
Protecting Google traffic
We needed to build a completely new website without losing the search traffic and rankings their old site already had.
We began by analyzing Delta Reality’s service catalog, competitors, and user navigational paths. To resolve clarity issues early, we built an interactive wireframe prototype focused on direct messaging and intuitive site architecture. This allowed us to test and refine content flow with the team before moving into visual design.
Clearer structure and content
We restructured the site so that potential clients can instantly find past work, explore offerings, and see what Delta Reality can create for them. Once the layout was approved, we created the final visual design.
We enchanced the site with many small and subtle animations and details to give it a premium high-quality feel that really sets it apart from other competitor sites.
We were also focused on preserving their SEO rankings. We copied over old content like blog posts and projects and we made sure we did our homework and all of their redirects for links that no longer exist from the old site redirect users to new pages.
We have long standing partnership with Borealis that has always been successful. This time they helped us work out the concept and they developed and designed our corporate web site. They showed a high amount of proactivity and responsibility and a good understanding of our needs.
They have further strengthened our partnership. and we will continue to collaborate with them in the future.
